The Only Business Advice You Need

There’s lots of people who will tell you how you should run your business. But all of us are different. We have different strengths and different weaknesses. 

Tips and TricksIn my articles I describe what I do, or what’s worked for me. But I make no promises that it will work for you. You need to test out these ideas and find out what works for you.

Early on while reading about marketing I found a lot of advise that suggested techniques that involved a lot of writing. Writing articles, writing emails, writing direct mail campaigns, writing website copy, etc etc. I think the reason I came across that advice so often is because I was reading material written by people who enjoyed writing. But I never felt like writing was my a strong skill of mine so why should I spend all that time writing? It made no sense for me.

You can either try to build skills you aren’t good at at or you can ask for help. If you have no desire to learn website design, hire somebody to do it for you.  If you aren’t good at script writing, hire somebody to help you write your show. If you don’t know how to dress yourself, ask the most fashionable girl you know. Part of running a successful business is to know what your weaknesses are, just as much as knowing what your strengths are.

I’m not very good at writing so I decided to create a blog where I can practicing my writing skills. But that’s just what I decided would work well for me.

Personally, I don’t like talking on the phone to clients. I always feel like I’m leaving out important details or not asking everything I need to know about their event. It didn’t make sense for me to have a booking process that relied heavily on phone calls. Instead I created a system where I avoid the phone as much as possible.

With emails, I have a system of template responses that I go through each and every time so I know that I’m never missing any information. With a system of templates I don’t have to compose a new email at each step, instead its the same each and every time. Plus I really like having everything in writing so that I can reference it later on. I know that my system works for me but I know for a fact that it wouldn’t work for most people.

If you aren’t good at working with computers, its probably easier and more efficient for you to sell your services on the phone. My system works for me, but I know that it wouldn’t work for everyone.

That’s why reading what others are doing is so valuable because you see different ways to approach your business. So test different techniques and find out what works for you. It’s your business and you can run it however you want… Now get to work!