Monthly Archives: March 2013

Rare Cardini Footage

I don’t want to post too many video only posts but this video was too good not to share. On Facebook Tom Stone linked to this rare footage of Cardini performing.

Cardini (Richard Pitchford) performing coins and cards for some lucky people on a cruise. This rare footage was shot by Dr. Morris Young, and hasn’t been seen for 50 years. Edited and restored by Magicbymax Steven Max Droge Productions.

How to get Media Attention

Getting on local TV or in your local newspaper isn’t as hard as it may seem. All you need to do is write a press release that’s relevant to the general public. That second part is key. You need to make sure that your story is relevant to the reader/listener of that media outlet otherwise you have no chance of them picking up your story. Submitting something that looks like an advertisement as well is a quick way to have your email sent to the trash folder.

Topics I’ve used for press releases in the past include:

  • Upcoming public performances
  • Winning awards at magic conventions
  • Winning local business awards
  • New show products (My DVD)
  • Working new markets
  • Working with show directors or script writers

Anything that’s exciting in your business you can write about. If you’ve just moved into a new city for example that would be an excellent time to get the word out about your services.

Don’t be daunted with writing the perfect press release. When I’ve had my stories picked up in the past, usually the journalist will give me a call or send an email with some further questions. Just make sure you follow the basic press release structure.

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David Copperfield Quote

“First, learn everything you can about the art. Second, learn everything you can about being on stage – performing. And then work hard to find you own voice – your own unique point of view. Do lots of shows. And finally – most importantly – don’t give up.” — David Copperfield

Finding your Fitness Secret

workoutWorking out and eating healthy is important.

You’re probably wondering why I’m talking about working out in a magic article in the first place. How is fitness related to magic? It becomes cystal clear when you realize that the single most important aspect of your performance is your body. Audiences enjoy watching sexy assistants on stage, but you should also look as good as possible too. Working out and eating right will keep you in peak performance shape. That means you’ll be presenting the best possible version of YOU for your audiences.

Working out never really seemed important to me. It wasn’t until I made the distinction that my success in magic was also related to my health and fitness level. I didn’t want to end being one of those old magicians with the big belly that you see sitting in the back row at a magic lecture.

I believe that if you have to use your will-power to force yourself to workout its never going to become a lasting part of your life. Just listing the facts about how being more active will improve your life isn’t going to change your behavior. Instead you need to find a workout routine that you enjoy enough to turn into a habit. That could mean joining a soccer team, finding a gym buddy, or perhaps marathon running like my friend (and fellow magician) Scott Burton.

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