Evaluation

Late Night Conversation – Lecture at the 3 of Clubs Magic Convention

This past weekend I lectured at the 3 of Clubs Magic Convention in Coquitlam, BC Canada. In the talk I discussed my stage setup for shows, branding, marketing materials, advertising, newsletters, and evaluations. There were a few additional topics that I discussed live at the event that aren’t included in the below video. You’ll just have to attend in person if you want to hear everything!

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Seven Ways To Thank Your Clients

It’s important to send a thank you letter after every show. Taking a moment to show your appreciation will go a long way to impress your client and hopefully generate future business with them.

In this article I’m going to share with you seven ways to thank your clients:

1. Thank-you Email

This is the most common method that I use. After each show I sent the client a thank-you email thanking them for inviting me to perform at their event. A standard thank-you email would look something like this:

Thank you for inviting me to performing at (the event name). I had a great time and (include something personalized about the performance here). I hope everyone enjoyed the show.

Please keep me in mind for future events, and if you know of anybody that could benefit from some magical entertainment, please don’t hesitate to pass along my contact information. (If this person/venue could benefit from other specific shows/services that you offer, include those here). 

Thanks again,

If I took any photo’s at the event I try and include the photo’s in the email as well. I wrote more about this in this article: Using photo’s of children in your promotional material, and I also talked about getting high quality photo’s in this article: Automatic Amazing Show Photos.

Personalizing each thank-you letter is really important so that you really do take a moment to reflect and really thank them. You don’t want your thank-you letters to look and feel like just another marketing piece. One time I performed at a party with a spy theme so in that thank-you letter I included the following message.

SpyCode

 

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Survey Evaluation Forms

In my first How to get amazing client testimonials I discussed various methods of receiving show feedback.

One method I didn’t discuss is the old-school way of getting it done. Traditionally many people sent out a thank-you card after the show and in that card they included a self-addressed stamped envelope along with an evaluation form. The problem with this method is that its expensive and it requires a lot of work on your clients behalf. First they have to fill out the form, then put it in an envelope, and take it to the mailbox. That’s expecting way too much of a person to do you a favour.

Today there are easier and better options.  Read More…

How to get amazing client testimonials

Having amazing testimonials in your promotional material is one of the best ways to build social proof. People aren’t going to believe you if YOU say you are amazing, or that your show is great, but they will believe it if somebody else says it. Testimonials can be used on your website, social networking, business cards, brochures, post cards, and promotional videos.

So now that you know that you need testimonials, how do you collect them?

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