Guest Post

DIY Performance Table by Evan Reynolds

The following article was written by fellow magician Evan Reynolds. This article was also featured in Vanish Magazine for magicians.

Performing Table Design

I do a lot of birthday party shows. I normally use a suitcase style table, and it’s wonderful. It has been a workhorse. But now I have a smaller car. It’s nice but my suitcase table no longer fits unless I laid it down its back. And furthermore, the suitcase table is heavy – it’s 45 pounds when empty, and once my show is loaded, it’s quite difficult to carry around. And when I get to a birthday party and have to climb stairs – that was getting ugly.

So I had two problems. My table was too big, and too heavy. But I loved having a table that carried all my stuff AND served as a performing table with lots of storage.

So I decided to design and build my own table. I’ve gone through three iterations so far. All of them have their advantages – and all of them are really easy to build. One involves nothing more than sticking on Velcro and using an iron. The other two involve a drill and a screwdriver, but if you plan carefully that’s about the only tools you’ll need. And the next plus? The last two tables have a built in sound system. It’s cheap, easy to operate, and there’s nothing to plug in. It’s not a big system – but it’s perfect for a birthday party.

I’ll point out the advantages and disadvantages as I go as well as the things I’d do differently next time. But the key to all this is to think about what you want out of the tables and then modify them. Make the tables bigger or smaller, add shelves, add compartments, and make it what you want. And then go to JoAnne’s and get some nice boxes/art storage bins. They go in the table beautifully and store your smaller magic props wonderfully while looking great.

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Reusable QR Codes in Your Marketing

This week I’ve got a guest post from David Ranalli. David is a professional magician based out of Indianapolis. In the post below he shares some great tips on how to implement QR codes into your marketing mix.

qr2What is a QR Code? A QR (Quick Response) code looks like the image to the right. People can use an app on their phone to scan the code and it will either show them some information, or direct them to a website page.

DR - Mediterra - 69“QR Codes are a great way to get fans or prospective clients to engage and go to a video, coupon, or other special offer. However, QR codes are often used very poorly, even by large companies with huge marketing teams. I’ve scanned a code and been sent to a 404 page, or on a hunt to find whatever the original code was meant to provide to me. If you are going to try using a QR code, it is important to do some research and look at proven strategies.

When you do take the plunge to trying one out as I did recently, you run into a problem; you may want to change the place your original QR code led to.

For example, you decide to include a QR code on your business card that links to your newest promo video on Youtube (not the most creative example, but stay with me). When you decide to update your promo video, your old business cards cannot link to the new video, only the old one. Meaning, people you have met in the past cannot link to your new video by scanning the code. Your new business cards would need an entirely new QR code on it. This is a waste of print materials, and doesn’t help keep your clients up to date on your current offerings.  Read More…

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