Media Release

Late Night Conversation – Lecture at the 3 of Clubs Magic Convention

This past weekend I lectured at the 3 of Clubs Magic Convention in Coquitlam, BC Canada. In the talk I discussed my stage setup for shows, branding, marketing materials, advertising, newsletters, and evaluations. There were a few additional topics that I discussed live at the event that aren’t included in the below video. You’ll just have to attend in person if you want to hear everything!

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How to get Media Attention

Getting on local TV or in your local newspaper isn’t as hard as it may seem. All you need to do is write a press release that’s relevant to the general public. That second part is key. You need to make sure that your story is relevant to the reader/listener of that media outlet otherwise you have no chance of them picking up your story. Submitting something that looks like an advertisement as well is a quick way to have your email sent to the trash folder.

Topics I’ve used for press releases in the past include:

  • Upcoming public performances
  • Winning awards at magic conventions
  • Winning local business awards
  • New show products (My DVD)
  • Working new markets
  • Working with show directors or script writers

Anything that’s exciting in your business you can write about. If you’ve just moved into a new city for example that would be an excellent time to get the word out about your services.

Don’t be daunted with writing the perfect press release. When I’ve had my stories picked up in the past, usually the journalist will give me a call or send an email with some further questions. Just make sure you follow the basic press release structure.

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