Anything that can happen, will happen

This is just too funny not to share! As you can imagine, when performing for children the unexpected happens at basically every show…. But this was something I certainly didn’t see coming!

Leif Get’s Canned By A Preschooler

I wasn’t recording this show with my own camera, but thankfully someone in the audience was filming on her iPhone. After the show I asked if she could send me a copy of the video and so she uploaded it to Youtube for me. 🙂

Leveraging Unexpected Opportunities

Since this blog is about show business, let’s talk about how I used this video as content to engage with my audience. If this happened to you, how would you have used it to its greatest potential?

  1. First I posted the video on my Facebook where it received a few views hundred views, many many “likes”, a few dozen comments, and a few people shared it on their wall.
  2. I also submitted the video to iTricks where they posted it as a news story.
    Magician Gets Punched in the Crotch – What else can you say. He’s a magician. A kid on stage punches him right in his Harry Potter and the Sorcerer’s Stones.
  3. If you’ve ever written a newsletter you know how difficult it is to come up with new things to write about. In thise case I used the video in my client eNewsletter. The remaining portion of the newsletter I talked about my various show options available for Christmas parties.

In this case I was talking about how I used this particular video in multiple ways, but nearly anything that happens in your business can be leveraged like this. Next time something interesting happens in your business think about how you can leverage it to create maximum impact.

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