Always Be Marketing – What Story Are You Telling?

One of the things entrepreneurs struggle with is marketing themselves during personal interactions. Whenever you talk to clients, audience members, or business associates you should always be marketing yourself.

The In-person Press Release

Whenever I talk to somebody that’s a potential client I use a short script that explains everything in a short 20 second sound-bite. This is what I’m using right now:

“I have a crazy busy summer coming up. I’ll be performing all summer long at [a local resort] again this year. I just finished developing a brand new educational shows for kids that I’ll be performing across the valley this summer. And of course the rest of my schedule is filled with festivals, community events, and birthday party shows.”

After each script I’ll hand out a business card to them and encourage them to visit my website. If I know a little bit about the person, I’ll also elaborate on any showtime that I think might be suitable for them. For example if its a young mom I’ll talk about birthday parties and elementary school shows.

In less than 20 seconds I’ve demonstrated:

  1. I perform often and have a lot and have repeat customers
  2. I have different show options for different markets (and I elaborate if appropriate)
  3. I’ve given them an action to visit my website to learn more about my shows
  4. Plus I’ve given them a business card so that they remember to check my website when they get back home
  5. I’ve also left it open for them to comment on what’s going on in my business. This is where I can find out more about them based on what they choose to comment on.

This short script will change throughout the year as the elements in my business are changing. I’ll talk about the shows I just finished, public shows I have coming up, new products/services/projects I’m working on, recent media appearances, and new seasonal shows I am performing at. All of these things that I talk about are the same sorts of information that I would include in a newsletter or a press release.

Your message can be whatever you want that meets your criteria. If I had an upcoming theater show for example, I would want people to know about the show and to buy tickets for it. For months leading up to the show I would talk about how I’m in the process of producing a new show, I would tell them when/where I expect it to be as details develop, and some sort of action to stay in touch or how to buy tickets to it.

It might sound corny to have a “script” to talk about these things but actually because its all current things going on in my business I’m always very excited to talk it. I’ve found that talking about my business in this press release manner is the fastest way to deliver my message to anyone.

People are always looking for the latest marketing technique to get more business but the truth is all you have to do is let people know about the different shows you offer.

Let us know in the comments; what’s currently going on in your business?