Seven Ways To Thank Your Clients

It’s important to send a thank you letter after every show. Taking a moment to show your appreciation will go a long way to impress your client and hopefully generate future business with them.

In this article I’m going to share with you seven ways to thank your clients:

1. Thank-you Email

This is the most common method that I use. After each show I sent the client a thank-you email thanking them for inviting me to perform at their event. A standard thank-you email would look something like this:

Thank you for inviting me to performing at (the event name). I had a great time and (include something personalized about the performance here). I hope everyone enjoyed the show.

Please keep me in mind for future events, and if you know of anybody that could benefit from some magical entertainment, please don’t hesitate to pass along my contact information. (If this person/venue could benefit from other specific shows/services that you offer, include those here). 

Thanks again,

If I took any photo’s at the event I try and include the photo’s in the email as well. I wrote more about this in this article: Using photo’s of children in your promotional material, and I also talked about getting high quality photo’s in this article: Automatic Amazing Show Photos.

Personalizing each thank-you letter is really important so that you really do take a moment to reflect and really thank them. You don’t want your thank-you letters to look and feel like just another marketing piece. One time I performed at a party with a spy theme so in that thank-you letter I included the following message.



If you’d like to solve my secret spy message use a ROT-13 decrypt. My point is you don’t have to always write something that’s heartfelt. You can write something that’s fun, quirky, or just plain silly. Anything that matches your show and your branding.

2. Thank-you Letter

You can also send out a physical letter with snailmail. (Groundbreaking idea… I know). Personally I’ve found sending letters to be too much of a hassle. You have to print it out, address the envelopes, make sure you have stamps, drop it off in the mailbox. It’s But in this digital age sending out a thank-you letter will help you stand out from your competition and build a stronger relationship with your clients.

When sending a thank you letter by mail I always used the formal letter writing template.

Dear (Client),

Thank you for inviting me to performing at (their event). I had a great time and (something personalized about the show). I hope everyone enjoyed the show.

I’ve included several business cards for you to pass on if you know of anyone that has an event coming up that could benefit from some magical entertainment.

If you’d like to stay in touch you can sign up for my newsletter by filling out the short form on my website at You’ll receive exclusive bonus offers, contests for cool prizes, tips for organizing the perfect event, upcoming public performance dates, and magical news. You may unsubscribe at anytime.

As a free gift to you I’ve included your very own lifetime supply of Invisible Magic Dust. Warning! Please read through the entire booklet before attempting to use any of your Invisible Magic Dust. I gave some to my girlfriend and she made all my money disappear!

I look forward to working together again in the future.


I never tried it myself, but some performers will send a physical copy of their evaluation form to their client and include a self-addressed return envelope that’s prepaid. I wrote about my technique for evaluation forms in the post How to get amazing client testimonials.

When I do mail out items to clients I use one of my custom designed envelopes.


One advantage to sending out hard-copy letters is that you can include other items as well such a “Million Dollar Bills” and “Invisible Magic Dust”.

3. Million Dollar Bills

Either at the event after the show is over, or included with your thank-you letter, you can include extra items as well. One item that I played around with for a while was a novelty “Million Dollar Bill”. I would paperclip the bill to the letter and attach a post it note that said “Thanks A Million!”

OneMillionDollars OneMillionDollars_back

I custom designed these myself but there are some on the market that are available for purchase. If you are interested in your own customized “Million Dollar Bill” project, let me know by email and I will send you a quote.

4. Invisible Magic Dust


Before I created the Million Dollar Bills for myself I would send out Dean Hankey’s “Invisible Magic Dust”. From your home computer you print out a small little booklet. The booklet includes a story of the history of “Invisible Magic Dust” that magicians use. Along with the booklet you include a small baggie “filled” with the elusive “invisible magic dust”. (But really it’s just an empty little baggie– but shhh— don’t tell anyone!) The great thing about this giveaway is that you can print it out on your home computer and the small baggies are like $1 for 100 from the dollar store. They take a little bit of effort to make but they’re totally unique.

You can find out more information and buy IMD (Invisible Magic Dust) directly from Dean’s website.

5. Sendoutcards – Thank you Cards

I always found it a hassle to send out physical thank-you cards after each show. Sending out an email is easier for me because I could do it all from my computer. Well, if you’re like me but you’d still like to send out a physical card you should check out SendOutCards.

About Send Out Cards: In less than 60 seconds, you can choose your custom card, add a personal photo, write your heartfelt, inspirational, or cheerful message and click send. We print, stuff, stamp and mail your personalized greeting cards to any postal address anywhere in the world, all for less than the average price of a greeting card at the store. Our gift selection is icing on the cake to this great service and allows you to go the extra mile to bring about another smile.

The huge advantage with Sendoutcards is that you can set it up to automatically mail the client again, either on a specific date such as their birthday, or another time such as 9 months later to follow-up about next years event. You can also include gifts with the letter, but they severely overcharge for the items. I really liked that you could include a photo from the event as well directly into the card.

I created a custom image for the front of my thank-you cards.

font inside

6. Photo Book

Another idea is to take photo’s from the show and compile them into a photo book. I recently performed at a resort all summer long, so I took the best 25 photo’s from those shows and have them printed and bound into a little book at London Drugs. From my home computer I printed a little label sticker and attached it to the front of the book. I made up several of them for different clients.

Thank you book

The great thing about including a souvenir like this is that it’s going to stick around for a long time. I included a sticker on the front cover explaining when and where the photo’s were taken and I also included my contact information.

7. Back of Room Promotional Items

If you have any “back of room” items you can also use those as promotional items. I sell my “Magic Academy: How to be a Magician” DVD & Official Magicians Wand and I will occasionally use these as promotional thank-you items as well.

I hope this has given you some ideas on how to go about thanking your clients in a consistent and unique way. If you’ve tried any of the above techniques, or tried something different, please let me know in the comments below. Don’t forget to ‘like’ and share this post with your friends as well.